Camplify Owners Series
project description
My job was to produce this series of 3-5 minute profile/testimonial videos from Camplify's van owner community from across the world aimed at promoting the platform to new users. I produced six in total and had a hand in shooting, directing and editing as well.
My main responsibilities were to run the shoot from concept through til final cut by vetting case-studies, conducting pre-interviews, scouting/booking locations, finding and briefing production teams and just generally making sure everything went according to plans A through Z on the day.
The entire production was designed by me to be easily replicable and I structured the content to be as versatile as possible so as to get the most value out of each shoot. Each longer video was capable of being easily cut into 3-4 short form paid social ads covering specific bites of each owners' journey on the platform based off of their larger story arc.
