50ml Milan
project description
A mural to celebrate the opening of a new part of the 50ml store in Milan, Italy.
‘The Wondrous Life’ is a series of murals that celebrate the self nurture, playfulness, intimacy and curiosity that customers feel when shopping at the 50ml store in Milan. These pieces are very different but share a boldness, a soulfulness and an earthy spirit. Featuring iconic Italian plants, flowers and fruits, these mural works channel the Italian heritage of this brand and create a sensory link between the products for sale and the natural elements so often found in our everyday lives but perhaps not always fully noticed or appreciated. Photographs by Margherita Bonetti
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