About Me

I’m an online marketing strategist and SEO, copywriting, content and conversion expert with a passion for the art and science of making websites work. I love getting to know my clients’ businesses and developing online solutions to help them reach their goals.

Prior to Well Optimised, I ran Well Worded, a copywriting and SEO business. Before that I worked for 15 years in technology companies large and small - from two years at a small multimedia agency through to almost 6 years at Sony Australia. This gives me a unique insight into the needs of businesses at all levels.

I‘m also co-founder and Chief Marketing Officer of Real Time Minds, a start-up that aims to help SME’s via an innovative online 'micro-consulting' model, and am a founding member of The Cloudscape, an online magazine about all things created and crafted in the Blue Mountains.

Until recently I was President of Publish! Blue Mountains - but now that the Creative Cluster is up and running, we've wound up that organisation and I'm looking forward to being a part of this exciting new phase for the Blue Mountains creative community!


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